The 82nd Annual Academy Awards takes place on Sunday, February 27 at 7:00 p.m. on ABC. There will be many Oscars handed out during the night. But, the advertisers of this event want you to do more than simply watch the show. Apparently, they want to see fan interaction. An average commercial costs more than $1 Million to air during the award ceremony. The latest trend in advertising, however, is more than just telling the consumer what to buy. It involves consumer interaction. While the ads are being aired, the marketing teams will be watching your activity on Twitter and Facebook to see what is welcomed and what is flopping. You might even be asked to vote on fashion trends and more to give your opinion in the marketing process.
Could add a twist of excitement to an otherwise very trendy and secular show which seemingly has not been given a great deal of press for the upcoming Awards. You can read more here, from the Wall Street Journal!
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